Designing Pockit: Redefining the BNPL Experience

Problem:
Research revealed that 67% of young adults using BNPL services experience financial stress due to unclear terms and overspending, with 45% missing payments at least once. Interviews highlighted a lack of tools for managing purchases and understanding long-term impacts, creating a clear need for a user-centered solution.

Solution:
I designed Pockit to address these challenges through transparent payment plans, AI-driven financial insights, and rewards for responsible spending. The process included:

• Research: Conducted interviews with 20+ users and analyzed BNPL behaviors, uncovering key pain points.

• Prototyping: Developed and tested three iterations of wireframes and prototypes with a focus on navigation and usability.

• Impact: Usability testing showed a 40% improvement in user confidence in navigating BNPL features and a 30% reduction in confusion over terms and payment schedules.