La Tierra de Musica Mexicana

La Tierra de Musica Mexicana

In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.


The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.


Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.

Client

Client

La Tierra de Musica Mexicana

La Tierra de Musica Mexicana

Role

Role

Experiential

Experiential

Sector

Sector

Event

Event

Year

Year

2024

2024

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We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

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Credits

Credits

Art Direction

Art Direction

Kathy Smith

Kathy Smith

Photography

Photography

Pete Campbell

Pete Campbell

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