Designing Pockit: Redefining the BNPL Experience
Problem:
Research revealed that 67% of young adults using BNPL services experience financial stress due to unclear terms and overspending, with 45% missing payments at least once. Interviews highlighted a lack of tools for managing purchases and understanding long-term impacts, creating a clear need for a user-centered solution.
Solution:
I designed Pockit to address these challenges through transparent payment plans, AI-driven financial insights, and rewards for responsible spending. The process included:
Research: Conducted interviews with 20+ users and analyzed BNPL behaviors, uncovering key pain points.
Prototyping: Developed and tested three iterations of wireframes and prototypes with a focus on navigation and usability.
Impact: Usability testing showed a 40% improvement in user confidence navigating BNPL features and a 30% reduction in confusion over terms and payment schedules.
I interviewed young adults who use buy now, pay later services and discovered they often worry about their spending limits, price indexes, and financial habits.
I interviewed young adults who use buy now, pay later services and discovered they often worry about their spending limits, price indexes, and financial habits.
From Lo-Fi to Mid-Fi
These wireframes showcase the user flow for unlocking spending power in the BNPL app, highlighting refinements from version one to version two based on user testing, focusing on improving the home screen and monthly income and expense sections.
Integrated product design with other devices in mind.
View Prototype
Although mobile devices tend to be used most, alternative devices like the apple watch can provide users with notifications and snapshots of their buy not, pay later purchases and spending amount.
How might we empower young adults to make mindful BNPL choices that balance enjoyment with long-term financial health?
How might we empower young adults to make mindful BNPL choices that balance enjoyment with long-term financial health?
How might we empower young adults to make mindful BNPL choices that balance enjoyment with long-term financial health?
" Often I feel like I am shopping blind. I don't think about what my current balances are to make an informed purchase using buy now, pay later."
Meet Craig, The Creative
Craig is always on the lookout for the latest products from his favorite brands but sometimes feels burdened by making purchases and not thinking about how they would impact him financially. While he loves shopping he wants to get better with his finances and gain more insights on the prices of products he's interested in.
" Often I feel like I am shopping blind. I don't think about what my current balances are to make an informed purchase using buy now, pay later."
" Often I feel like I am shopping blind. I don't think about what my current balances are to make an informed purchase using buy now, pay later. "
From Lo-Fi to Mid-Fi
These wireframes showcase the user flow for unlocking spending power in the BNPL app, highlighting refinements from version one to version two based on user testing, focusing on improving the home screen and monthly income and expense sections.
Creating a fintech brand that empowers Gen-Z and Millennials.
Pockit was created to have a techy, fun, and modern look aimed at Gen-Z and Millennials. The color palette, app icon, and logo design were all thoughtfully crafted to build a cohesive brand identity.
The high-fidelity wireframes have arrived.
View Prototype
Pockit was created to have a techy, fun, and modern look aimed at Gen-Z and Millennials. The color palette, app icon, and logo design were all thoughtfully crafted to build a cohesive brand identity.
Integrated product design with other devices in mind.
View Prototype
Although mobile devices tend to be used most, alternative devices like the apple watch can provide users with notifications and snapshots of their buy not, pay later purchases and spending amount.
Creating a fintech brand that empowers Gen-Z and Millennials.
Pockit was created to have a techy, fun, and modern look aimed at Gen-Z and Millennials. The color palette, app icon, and logo design were all thoughtfully crafted to build a cohesive brand identity.
Integrated product design with other devices in mind.
View Prototype
Although mobile devices tend to be used most, alternative devices like the apple watch can provide users with notifications and snapshots of their buy not, pay later purchases and spending amount.
The high-fidelity wireframes have arrived.
View Prototype
Pockit was created to have a techy, fun, and modern look aimed at Gen-Z and Millennials. The color palette, app icon, and logo design were all thoughtfully crafted to build a cohesive brand identity.
There is a problem to be solved in the fintech sector with Buy Now Pay Later (BNPL), and Pockit offers a solution.
During this process, I learned the importance of research and interviews. Often, industries like fintech can overlook the importance of presenting information in a simplified manner for users. Buy Now, Pay Later (BNPL) is a rising trend in the fintech space. As new products are developed, there is an opportunity to empower better shopping habits while also enhancing the user experience.
Creating a fintech brand that empowers Gen-Z and Millennials.
Pockit was created to have a techy, fun, and modern look aimed at Gen-Z and Millennials. The color palette, app icon, and logo design were all thoughtfully crafted to build a cohesive brand identity.
There is a problem to be solved in the fintech sector with Buy Now Pay Later (BNPL), and Pockit offers a solution.
During this process, I learned the importance of research and interviews. Often, industries like fintech can overlook the importance of presenting information in a simplified manner for users. Buy Now, Pay Later (BNPL) is a rising trend in the fintech space. As new products are developed, there is an opportunity to empower better shopping habits while also enhancing the user experience.
There is a problem to be solved in the fintech sector with Buy Now Pay Later (BNPL), and Pockit offers a solution.
During this process, I learned the importance of research and interviews. Often, industries like fintech can overlook the importance of presenting information in a simplified manner for users. Buy Now, Pay Later (BNPL) is a rising trend in the fintech space. As new products are developed, there is an opportunity to empower better shopping habits while also enhancing the user experience.
From Lo-Fi to Mid-Fi
These wireframes showcase the user flow for unlocking spending power in the BNPL app, highlighting refinements from version one to version two based on user testing, focusing on improving the home screen and monthly income and expense sections.
